Every day, Google Play facilitates billions of users in discovering intriguing, helpful, and enriching experiences on their devices globally. The company remains committed to prioritizing the maintenance of consistently high-quality apps. To achieve this, Google continually invests in innovative tools, features, and programs, fostering an environment where developers can create superior apps and games.
1. Ensuring Developer Compliance with Enhanced Requirements:
Earlier this year, Google expanded app-publishing requirements on Google Play, applicable to all developers. The implementation of these requirements for new developer accounts in the Play Console has already taken place. As of today, all other developers must undergo verification. To streamline this process, developers can now choose their preferred review period in the Play Console, ensuring a convenient time slot. Failure to select a deadline by February 29, 2024, will result in automatic assignment by Google.
2. Mandatory Testing for New Personal Developer Accounts:
Recognizing the positive impact of app testing on overall quality and success, Google is introducing mandatory testing for developers creating personal Play Console accounts. These developers will be required to test their apps with a minimum of 20 users for at least two weeks before submitting an application to the store. This proactive measure aims to enhance app quality, identify issues, gather feedback, and ensure a smooth launch. Developers creating new personal developer accounts will encounter this requirement in the Play Console shortly.
3. Extended Application Review Times for Enhanced Security:
With the increasing sophistication of apps on Google Play, global app review teams are dedicating more time to evaluate new apps, notes NIX Solutions. This thorough assessment ensures a secure user experience by verifying compliance with company policies, preventing deception, and upholding a valuable user experience. Certain apps, particularly those targeting children or requiring specific device permissions, may undergo deeper scrutiny, contributing to an overall safer user environment on Google Play.